Reviewed By Janice Williams Oliver, President/CEO, The JWO Group

A business plan puts boundaries around ideas, where an investor presentation creates an opportunity to start a business ........Jeff Wofford's book, The Business Plan is Dead, clearly explains the insignificance of a traditional business plan. It is impressive for its practical knowledge of what is required to secure financing and launch a successful business. An entertaining read, he uses his experiences as a Silicon Valley entrepreneur plus situations at companies like Google, Subway and Sun Microsystems to support and clarify. This book is a must for first time entrepreneurs wondering or frustrated about where to find financing. In addition to being a quick read, it will serve as a basic reference book too.